[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.byrope.cz\/jsou-magnati-modniho-prumyslu-skutecne-konkurenti\/#Article","mainEntityOfPage":"https:\/\/www.byrope.cz\/jsou-magnati-modniho-prumyslu-skutecne-konkurenti\/","headline":"Jsou magn\u00e1ti m\u00f3dn\u00edho pr\u016fmyslu skute\u010dn\u011b konkurenti?","name":"Jsou magn\u00e1ti m\u00f3dn\u00edho pr\u016fmyslu skute\u010dn\u011b konkurenti?","description":"O tom, \u017ee m\u00f3dn\u00ed pr\u016fmysl je v\u00a0podstat\u011b \u0159\u00edzen n\u011bkolika magn\u00e1ty, kte\u0159\u00ed ovl\u00e1daj\u00ed jeho naprostou v\u011bt\u0161inu, nen\u00ed pochyb. Jsou […]","datePublished":"2023-11-13","dateModified":"2023-11-13","author":{"@type":"Person","@id":"https:\/\/www.byrope.cz\/author\/#Person","name":"","url":"https:\/\/www.byrope.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"byrope.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.byrope.cz\/wp-content\/uploads\/taska2_10_4.png","url":"https:\/\/www.byrope.cz\/wp-content\/uploads\/taska2_10_4.png","height":0,"width":0},"url":"https:\/\/www.byrope.cz\/jsou-magnati-modniho-prumyslu-skutecne-konkurenti\/","about":["M\u00f3da"],"wordCount":443,"articleBody":"O tom, \u017ee m\u00f3dn\u00ed pr\u016fmysl je v\u00a0podstat\u011b \u0159\u00edzen n\u011bkolika magn\u00e1ty, kte\u0159\u00ed ovl\u00e1daj\u00ed jeho naprostou v\u011bt\u0161inu, nen\u00ed pochyb. Jsou zn\u00e1ma jejich jm\u00e9na, m\u016f\u017eeme je potkat na m\u00f3dn\u00edch p\u0159ehl\u00eddk\u00e1ch, od\u011bvy jejich zna\u010dek najdeme v\u00a0ka\u017ed\u00e9m obchod\u011b s\u00a0oble\u010den\u00edm. Zd\u00e1lo by se tedy, \u017ee je v\u0161e v\u00a0po\u0159\u00e1dku. Tito lid\u00e9 \u010di firmy si konkuruj\u00ed, a vytv\u00e1\u0159\u00ed tak zdrav\u00e9 tr\u017en\u00ed prost\u0159ed\u00ed, alespo\u0148 v\u00a0tomto pr\u016fmyslu. Alespo\u0148 tak bychom si to mohli myslet. Ukazuje se v\u0161ak, \u017ee tomu tak nen\u00ed.\u00a0Jedn\u00edm z\u00a0hlavn\u00edch \u00fa\u010del\u016f konkurence je, aby firmy kompletn\u011b neod\u00edraly sv\u00e9 z\u00e1kazn\u00edky. Po\u010d\u00edt\u00e1 se s\u00a0t\u00edm, \u017ee pokud jedna firma bude nab\u00edzet sv\u00e9 zbo\u017e\u00ed za p\u0159edra\u017een\u00e9 ceny, jeho konkurent bude prod\u00e1vat podobn\u00fd produkt levn\u011bji. Bude m\u00edt tedy v\u00edce z\u00e1kazn\u00edk\u016f a donut\u00ed i toho prvn\u00edho, aby zlevnil. Je to pom\u011brn\u011b jednoduch\u00fd princip, a nen\u00ed d\u016fvod, pro\u010d by nem\u011bl fungovat i v\u00a0m\u00f3dn\u00edm pr\u016fmyslu. Ov\u0161em ukazuje se, \u017ee tomu tak nen\u00ed.\u00a0\u00a0Abychom se o tom p\u0159esv\u011bd\u010dili, sta\u010d\u00ed se pod\u00edvat, jak\u00e9 jsou v\u00fdrobn\u00ed n\u00e1klady nap\u0159\u00edklad na jedny kalhoty, a porovnat tuto \u010d\u00e1stku s\u00a0tou, za kolik se b\u011b\u017en\u011b prod\u00e1vaj\u00ed. Rozd\u00edl je zde skute\u010dn\u011b velik\u00fd, a p\u0159edpokl\u00e1dali bychom, \u017ee konkurence tuto z\u00e1le\u017eitost srovn\u00e1. To se v\u0161ak ned\u011bje, a z\u00a0dobr\u00e9ho d\u016fvodu.\u00a0\u00a0Pokud je toti\u017e pr\u016fmysl v\u00a0podstat\u011b v\u00a0rukou n\u011bkolika m\u00e1lo firem, nic jim nebr\u00e1n\u00ed uzav\u0159\u00edt dohodu za zav\u0159en\u00fdmi dve\u0159mi, kdy se v\u0161ichni domluv\u00ed, \u017ee budou m\u00edt ur\u010dit\u00e9 minim\u00e1ln\u00ed ceny sv\u00e9ho zbo\u017e\u00ed. Lidem pak nezbude nic jin\u00e9ho, ne\u017e je za onu \u010d\u00e1stku koupit (zvl\u00e1\u0161t\u011b kdy\u017e je to n\u011bco skute\u010dn\u011b pot\u0159ebn\u00e9ho, jako pr\u00e1v\u011b oble\u010den\u00ed), co\u017e pro v\u0161echny firmy znamen\u00e1 vy\u0161\u0161\u00ed zisky.\u00a0V\u00a0ide\u00e1ln\u00edm p\u0159\u00edpad\u011b by na sc\u00e9nu p\u0159i\u0161la nov\u00e1 firma, kter\u00e1 by nebyla sou\u010d\u00e1st\u00ed t\u00e9to dohody a nab\u00edzela sv\u00e9 zbo\u017e\u00ed za m\u00e9n\u011b. Ov\u0161em ani to nen\u00ed mo\u017en\u00e9, nebo\u0165 tito pr\u016fmyslov\u00ed giganti nedovol\u00ed v\u00a0podstat\u011b nikomu, aby z\u00edskal by\u0165 i jen malou \u010d\u00e1st trhu, nebo\u0165 by je to mohlo ohrozit. Jist\u011b, rozhodn\u011b to nen\u00ed f\u00e9r v\u016f\u010di z\u00e1kazn\u00edk\u016fm, av\u0161ak bohu\u017eel, alespo\u0148 v\u00a0sou\u010dasn\u00e9 dob\u011b, se nejedn\u00e1 o nic neleg\u00e1ln\u00edho. Doufejme, \u017ee se to v\u00a0budoucnu zm\u011bn\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                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